INTEGRATING ARTIFICIAL INTELLIGENCE INTO SMART CITY STRATEGIES FOR SUSTAINABLE URBAN TOURISM
Keywords:
Artificial intelligence (AI), Smart cities, Serbia, Sustainable Tourism, Urban planning, AI-driven innovationsAbstract
This paper analyses the role of artificial intelligence in the development of smart city tourism, with particular emphasis on the opportunities and challenges of its application in Serbia. The aim of the study is to examine the direct application of AI in the tourism industry of smart cities, the key barriers to its implementation, and future directions for development. The paper is based on a systematic review of relevant scientific literature, as well as strategic and institutional documents related to the development of smart cities, tourism, and artificial intelligence in Serbia. The results indicate that AI has significant potential in the areas of personalization of tourism services, visitor flow management, smart mobility, cultural heritage preservation, and sustainable resource management. At the same time, the study identifies obstacles related to underdeveloped digital infrastructure, limited data availability, high implementation costs, and insufficiently developed institutional capacities. The successful application of AI in smart city tourism in Serbia requires an integrated, strategic, and sustainable approach, supported by stronger cross-sectoral cooperation and technological modernization.Downloads
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