PERCEPTIONS, HABITS, AND EXPECTATIONS OF YOUTH IN THE CONTEMPORARY DIGITAL ENVIRONMENT

Authors

  • Marko Pavlović Academy of Applied Studies Polytechnics, Katarine Ambozić 3, Belgrade, Serbia Author
  • Saša Marković Academy of Applied Studies Polytechnics, Katarine Ambozić 3, Belgrade, Serbia Author
  • Marijana Milunović Union Nikola Tesla University, Cara Dušana 62–64, Belgrade, Serbia Author
  • Biljana Vasev Faculty of Information Technology and Engineering, Jurija Gagarina 149a, Belgrade, Serbia Author

Keywords:

digitalization, media literacy, social networks, youth attitudes

Abstract

Contemporary young generations are growing up in a dynamic digital environment shaped by the internet, mobile technologies, and social networks. This paper examines the habits, attitudes, and expectations of young people within the topic “Digital Horizons: A Round Table for the New Media Era,” focusing on digitalization, media literacy, marketing, economy, and environmental awareness. The research is based on a survey conducted among 110 young respondents using a structured questionnaire with 28 questions. The study analyzes the relationship between sociodemographic characteristics, digital practices, trust in media, and the influence of social networks on opinion formation. Particular attention is given to digital literacy, online shopping habits, the role of influencers, and perceptions of technological and environmental changes. The findings may contribute to improving educational, media, and development policies aimed at young people in the digital era.

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References

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Published

2026-06-08

Issue

Vol. 6 No. 1 (2026): MANAGEMENT HORIZONS

Section

Articles

License

Copyright (c) 2026 Marko Pavlović, Saša Marković, Marijana Milunović, Biljana Vasev (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Pavlović, M., Marković, S., Milunović, M., & Vasev, B. (2026). PERCEPTIONS, HABITS, AND EXPECTATIONS OF YOUTH IN THE CONTEMPORARY DIGITAL ENVIRONMENT. MANAGEMENT HORIZONS, 6(1), 11-21. https://hm.edu.rs/index.php/hm/article/view/53

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