College of Applied Studies BUSINESS-Niš, Serbia
Copyright (c) 2021 Goran Jeličić (Author) https://creativecommons.org/licenses/by-nc/4.0
POLICE HELICOPTERS IN YUGOSLAVIA 1960-1990
The paper gives an overview of helicopters used in the police (militia) in Yugoslavia from 1960 to 1990. A brief history of each of them is given.
Copyright (c) 2021 Nebojša Đokić (Author) https://creativecommons.org/licenses/by-nc/4.0
RAKIA MARKETING MISTAKES AND HOW TO AVOID THEM
The aim of this paper is to improve the business of Serbian brandy (rakia) producers. One of the main reasons for the bankruptcy of small businesses is their self-confidence in the uniqueness and quality of their products and the indirect determination of high prices. With a marketing approach, i.e. knowing the wishes and attitudes of consumers and with proper communication with target markets, this mistake can be avoided. Using the 4P marketing mix model, the marketing mistakes made by small distilleries were highlighted. Comparing the Serbian brandy market with the whiskey market, which is more than a billion times bigger, the author argues that Serbian rakia producers neither know their consumers nor know what flavors and types of brandy they can place on the market. The author concludes that the basic problem in the marketing of Serbian brandies is the determination of unrealistically high prices above the purchasing power of consumers, which is the result of a completely unrealistic and unfounded attitude that Serbian rakia is among the highest quality spirits in the world. This paper is the first work that focuses on the marketing of local Serbian brandies, which is its greatest value. The contribution of this paper is that it abounds in practical advice and instructions on how to increase the success of Serbian brandy producers in the market of spirits.
Copyright (c) 2021 Slobodan Adžić (Author) https://creativecommons.org/licenses/by-nc/4.0
THE ECONOMIC GROWTH RATE AS A DETERMINANT OF FDI INFLOW IN TRANSITION
Attracting foreign direct investment is one of the key assumptions of transitional model of economic development and economic restructuring applied in almost all European countries in transition. Bearing in mind that one of the main determinants of FDI attractiveness of the market, the question is to what extent the rate of economic growth determinant of FDI inflows. The research conducted in this study included 16 countries in transition in the period 2001-2011 . years . Results showed a positive but not statistically significant correlation between foreign direct investment and economic growth in these countries.
Copyright (c) 2021 Krstan Borojević, Olgica Nestorović, Nebojsa Borojević (Author) https://creativecommons.org/licenses/by-nc/4.0
KEY ACCOUNT MANAGEMENT: CUSTOMER ANALYSIS AND SELECTION-CREATION OF ADDITIONAL VALUE
The primary goal of key account management is to develop longterm relationships with customers who are critical to a company's success in order to achieve the company's goals and strategies while also gaining a competitive advantage in the market. In today’s global economy and information society in which we live and work, accomplishing a company’s goals is becoming increasingly difficult. Competition has shifted from a local to a global scale, and customers now have easy access to offers and information from a large number of suppliers. Developing a long-term relationship with a selected group of customers requires a company to implement key account management strategies and objectives that are aligned with the company's global strategies and goals. The company must first define its analysis criteria before conducting a customer portfolio analysis in order to identify and select key accounts. The topic of this paper is about determining the criteria for key account selection, performing an analysis of the customer portfolio, and making a final selection of key accounts, as well as determining the requirements for generating additional value for products and services for customers who, after selection, are considered of particular importance for the business, also known as key accounts.
Copyright (c) 2021 Miloš Zečević (Author) https://creativecommons.org/licenses/by-nc/4.0
FINANCIAL ANALYSIS AND ITS INSTRUMENTS IN THE FUNCTION OF BUSINESS MANAGEMENT
Modern business is characterized by constant changes and intense competition. That is why companies must react in time and invest financial and human resources in measuring performance, in order to achieve business goals. Thus, companies will be successful in achieving planned goals, such as profit, competitiveness and increasing market share, if they continuously assess their performance and monitor their progress. Such progress can be assessed as financial, but also non-financial. The aim of this paper is to present and explain the tools and instruments used to measure the financial performance of economic entities. The paper especially emphasizes the relations between the financial performance of the company and other organizational business results in the context of establishing efficient financial engineering and business management.
organizational and financial performance
Copyright (c) 2021 Vladan Vučić (Author) https://creativecommons.org/licenses/by-nc/4.0
PROGRESSION MODEL IN ADAPTIVE E-LEARNING SYSTEM BASED ON LEARNING OUTCOMES
This paper presents one of possible progression models in adaptive e-learning system, based on learning outcomes.
Copyright (c) 2021 Sasa Ivanov (Author) https://creativecommons.org/licenses/by-nc/4.0
QUALITY MANAGEMENT AS A DETERMINANT OF HEALTHCARE USER SATISFACTION
Improving the quality of work of health care institutions, i.e., health care, as an integral part of daily activities of health workers and all other employees in the health care system, is a continuous process whose goal is to achieve higher levels of efficiency and effectiveness, as well as greater user satisfaction. Quality health care is one that enables the organization of resources in the most effective way, in order to meet the health needs of the patients for prevention and treatment, in a safe way, without unnecessary losses and at a high level of their requirements. The vision of continuous quality improvement is to achieve safe and secure health care, which is developed by joint efforts of all key actors in the health system in the interest of the patient. Recommendations for improving the quality of health care and the functioning of the entire health system include: further development and incorporation of quality standards in the operations of health institutions, improvement of information systems as a way to promote the quality of the entire system, ensuring sufficient funding, investment in prevention, development of quality indicators, the system of tracking and records to enable rapid reporting. It is important to recognize and respect the different dimensions of quality and set realistic expectations and create a balanced health system in accordance with them.
Copyright (c) 2021 Nataša Đorić, Šćepan Sinanović, Ivan Vukosavljević (Author) https://creativecommons.org/licenses/by-nc/4.0
A NEW APPROACH TO DECISIONMAKINGRESEARCH AND THE KEY ROLE OF THE ORBITOFRONTAL CORTEX
Decision-making is the key factor of every management process, as it affects the further course of events that are to be decided on. In that manner, the human mind is the one making decisions,while influenced by various factors (desires, motives, emotional state of the decision-maker etc.). The key factor, that is responsible for any decision that has been made is the Orbitofrontal Cortex (OFC), located in the frontal part of the human brain. Therefore, by acknowledging the importance of OFC and combining it with what is already known in the field of “predictive analytics”, this paper will deal with the new approach to decision making research. A special reference will be made in a case study, in the field of agricultural science (based in South Srem area), in which it will be shown how some of the farmers’ decisions may lead to potential risks and dangerous situations later on.
Copyright (c) 2021 Milan Stanković, Andjela Marčetić (Author) https://creativecommons.org/licenses/by-nc/4.0
CLASSICAL APPROACHES AND CONTEMPORARY THEORETICAL MODELS OF EXPLANATION OF CLASS/STRATUM SOCIAL INEQUALITES
It is well-knowm that the issues of social inequality, classes, class relations and class structure have been studied from sociological, political and economc perspectives. In the sociological research, Marx, Durkheim and Weber represent classical approaches to the study multidimensianal phenmenon such as social inequality, from one to another of which most modern theory originates. The main objective of this paper is to demonstrate that reading of classical and new studies dealing with social classes and stratification, provides a useful framework for productive integration of the various perspectives of social inequality. It is based on the sociological traditions rooted in the theories of Marx, Dukhemim and Weber. This paper highlights the practical value of statification theory in order to examine the complexity of contemporary social inequalities, shaped, mostly, by the globalization process and hegemony on neoliberal ideology. This aricle indicates that, despite some recent studies advencing the irelevance of class approach, class analyis remains an inevitable tool to undertand and explain social structure and inequalities.
Copyright (c) 2021 Milovan Vuković, Aleksandra Vuković (Author) https://creativecommons.org/licenses/by-nc/4.0
THEORETICAL FUNDAMENTALS OF LOOKING FOR PERSONS AND OBJECTS FROM HELICOPTERS
The paper discusses visual observation (searching for objects) because it is the basic way of using police helicopters when searching for persons and objects on the ground. The use of police helicopters with special sensors requires special knowledge and cannot be simply explained in one paper. Searching for objects is a very complex task, because in principle flights are performed at low altitudes and in sweeping flight with a number of specifics in the management and control of helicopters, which make it difficult to find, especially small objects such as people.
searching for faces and objects on the ground
physiological properties of the human eye
Copyright (c) 2022 Nebojša Đokić (Author) https://creativecommons.org/licenses/by-nc/4.0
SECURITY ASPECTS OF TELECOMMUNICATIONS AND POSTAL TRAFFIC IN THE REPUBLIC OF SERBIA
The issue of security is topical in all spheres of life. The secrecy of personal telephone, electronic and other forms of communication is an imperative for every modern man today. The most can be learned about each person by penetrating his intimate sphere, which is most effectively reached through his communication with other persons. Also, the issue of secrecy of telecommunication and postal traffic has always been important, both for the users of these services, and for the state and the legal order, which was put in the function of protecting the secrecy of telecommunication and postal traffic .In this paper, the author presents positive legislation and legal solutions in the field of protection of secrecy of telecommunications and postal traffic, as well as the recorded types of their abuse in practice. Also, special attention is given to the permitted forms of interception of telecommunication and postal traffic in order to protect higher interests.
Copyright (c) 2022 Ratomir Antonović, Anđela Marčetić (Author) https://creativecommons.org/licenses/by-nc/4.0
INTELLIGENCE AND CRIMINAL OPERATIV - LINE FORM OF OPERATIONAL ACTIVITY
Criminal operative is a form of work of members of the police and other authorized officials, on collecting, controlling and checking the collected data on criminals, their movement, hiding loot and preventive work with perpetrators of crimes and other potential offenders. Operative is a special form of work on collecting and checking available data, in the field, direct contact of police officers and citizens in a certain place, with elements of community policing. The trust of police officers, which has been built over the years in practical work and communication with citizens and perpetrators of criminal acts, creates conditions for operational work, based on respect for ethical and security rules in working with providers of operational information. Operational work is very important in preventing, detecting and proving the preparation for the commission of a criminal offense by certain persons, as well as for the successful detection and finding of perpetrators of criminal offenses and stolen property. Through operative work, members of the police achieve significant results in the speed of detecting and proving the committed criminal act, which fulfils the preventive role of the police so that everyone who commits a criminal act is found and punished.
Copyright (c) 2022 Goran Mladenović, Tomislav Radović, Iva Milovanović (Author) https://creativecommons.org/licenses/by-nc/4.0
LEGAL REGIME OF DANUBE NAVIGATION AND THE DANUBE STRATEGY IN THE CONTEXT OF THE DEVELOPMENT OF ECOLOGICALLY ACCEPTABLE TOURISM IN THE REPUBLIC OF SERBIA
The current tendencies of regionalization and subregionalization in the European Union are burdened by the political, legal and social circumstances in which our country, the Danube region, and even the entire European community find themselves. Hence, there is a need for an analysis of the most important legal sources, which regulate the complex relations in the connection and cooperation of the Danube countries in the process of building a strong social and economic society. Such legal sources are, first of all, traditional international agreements (Belgrade Convention, Bratislava Agreement, Budapest Convention and Geneva Convention - SVN) which regulate the navigation regime on the Danube, and then, the Danube Strategy as a legal document adopted in 2010 by European Union for the Danube region, which is clearly recognized through Chapter 14 and Chapter 21 in the negotiations for our country's accession to the EU. The Danube Strategy regulates the area of connecting the countries of the Danube region, environmental protection, building prosperity and the area of institutional strengthening of this region. Given that our country is a signatory to the Danube Strategy, as well as that this strategy regulates very important economic, social and cultural areas of life, there is a need for its analysis. It should be especially emphasized that in the future, a new enlargement methodology will be applied in the relations between Serbia and the EU, which is based on the idea that instead of individual chapters, more gender classes will be opened in the future.
Copyright (c) 2022 Milan Stanković, Saša Virijević Jovanović, Anđela Alijević (Author) https://creativecommons.org/licenses/by-nc/4.0
OBSERVATION AND TESTING METHODS IN ENVIRONMENTAL AWARENESS RESEARCH
This paper points out the main advantages and disadvantages of observation and survey - empirical research techniques that are, among other sciences, widely used in the sociology of environmental protection, social ecology, political ecology, and related fields. Observation and survey techniques are indispensable in studying various environmental concepts such as environmental awareness, sustainable development, and the like. Given the frequent use of different testing procedures, likewise measuring instruments (surveys and interviews, in the first place), different testing techniques are explained. Authors have paid attention to the division of research procedures according to the purpose (descriptive and analytical). Finally, observation and testing techniques are considered in a comparative plane and the relationship of testing to other methods.
Copyright (c) 2022 Milovan Vuković, Danijela Voza, Aleksandra Vuković (Author) https://creativecommons.org/licenses/by-nc/4.0
SOCIAL COMMUNICATION AND COMMUNICATIVE MODELS
The second half of the 20th century is characterized by unprecedented progress and expansion of means for the transmission and distribution of information and the rapid development of various activities in the field of mass communications. The dynamics of conquering the public sphere in all domains - production, economic, political, cultural, sports, etc., modern communication models: providing information, publicity, marketing, advertising, propaganda, disinformation, public relations (PR), can rightly be considered the main bearers of social communication among the people of the last five decades of the second millennium. It is, above all, about constant communication, constant informing the public and various activities of certain social entities (in the production area: labour organizations, private and state companies, public services; in the political area: state institutions, authorities, parties, associations and individuals etc.).
Copyright (c) 2022 Andon Kostadinović, Marija Ilijevska Kostadinović (Author) https://creativecommons.org/licenses/by-nc/4.0
MANAGEMENT IN THE FUNCTION OF MONITORING AND IMPROVEMENT OF THE WORK OF EMPLOYEES IN EDUCATION
Human resource management is constantly chan-ging and improving, following modern trends, challenges and changes. The relations of superiority and subordination give way to the relations of cooperation and creative solution of set goals, raising the self-confidence, selfawareness, integrity and initiative of the employee to a higher level. An employee who is respected, valued, adequately rewarded and satisfied with his status and overall position in the school, is motivated for the greatest achievements. In order to be able to respond to new tasks, future school principals must constantly deepen their knowledge in various fields and develop competencies for managing, monitoring and improving the work of employees. The specificity of educational institutions is that the basis of all processes are people or teachers without whom there is no successful school. In that sense, caring for human resources is the most important task for the school principal. To meet the demands of the present moment, the director must have confidence in himself, a sense of the future, must be democratic but also authoritative when necessary, self-critical, easily establish contacts with people, enjoy the reputation and trust of employees and associates, firm and resilient, energetic, determined and persistent, brave, consistent, patient at all times, a good organizer, to decide and enable others to participate in decision-making, creative, to lead on the basis of set goals. This set of characteristics and abilities is expected by all school actors, including legislators, parents and teachers. For that reason, human resource management is a very important factor of development, because the quality of management depends on the prosperity and development of the school, but also the wider community.
Copyright (c) 2022 Tatjana Marinković, Dalibor Tvrdišić (Author) https://creativecommons.org/licenses/by-nc/4.0
SERBIA 2030: SUSTAINABLE DEVELOPMENT AGENDA - CHALLENGES AND LIMITATIONS
At the annual summit in September 2015, the United Nations Assembly adopted a Resolution on Sustainable Development entitled Transforming our world: the 2030 Agenda for Sustainable Development. The 2030 Agenda is a universal document and the signatory states are expected to mobilize all resources in order to achieve the goals by 2030. A total of 17 goals have been defined, which together include three dimensions of sustainable development - economic growth, social inclusion and environmental protection. The Republic of Serbia has participated in the development and writing of the Sustainable Development Agenda, however, despite the commitments, it seems that sustainable development is not a generally accepted paradigm of development in Serbia. This is primarily related to social inclusion and poverty reduction, as well as environmental goals. The aim of this paper is to point out that it is necessary to reaffirm the basic postulates of the sustainable development agenda.
green transformation and energy efficiency
Copyright (c) 2022 Vladan Vučić (Author) https://creativecommons.org/licenses/by-nc/4.0
INTERNET AND MODERN INFORMATION TECHNOLOGY IN THE FUNCTION OF SOCIETY DEVELOPMENT
The development of modern information technology has changed the world around us, but also the world within us. The Internet has begun to shape our development, behavior, and social norms that can be interpreted through phenomena related to technology and human behavior in virtual reality taking place on the Internet. This means that technology has a huge impact on everyday human life. When we talk about modern technologies, we often think only of smartphones, the Internet and social media as the main factors that have significantly changed our lives, social relations, but also health. And often they pay attention only to their negative sides. With good reason, because negative side effects are not uncommon.
Copyright (c) 2022 Siniša Franjić (Author) https://creativecommons.org/licenses/by-nc/4.0
SHADOW ECONOMY IN SERBIAIN THE TIME OF COVID 19 PANDEMIC
Even as a field of study, the shadow economy is a very complex phenomenon. Although primarily related to underdeveloped and developing countries, shadow economy is present in highly developed countries as well, which indicates its immense scope. The size of shadow economy in the earlier periods has varied, depending on many factors. The objective of this paper is to show the size of shadow economy in Serbia, with particular emphasis on production of goods and services mostly consumed within the households and on illicit employment in the time of COVID 19 pandemic.The fact that there are no universally accepted methods for measuring shadow economy, but a combination of various estimate methods is used instead, adds to the problem. In this paper, we will also discuss the measures that result in reduction of shadow economy. These well-known measures include improvement of business environment and macroeconomic stability, increase of registered GDP, recovery of labour market, improved inspection activities, stricter penalty policy and more efficient collecting of tax charges. Therefore, by implementing specific measures a country can have a direct impact on the size of the shadow economy, butbefore that the country must first consider complex and often opposed relations thatmight result from its decisions.
Copyright (c) 2022 Boban Dašić, Svetolik Kostadinović, Ivan Kostadinović (Author) https://creativecommons.org/licenses/by-nc/4.0
POLITIKA ZAŠTITE KONKURENCIJE I EFIKASNOST TRŽIŠTA
Copyright (c) 2023 Milan Stanković (Author) https://creativecommons.org/licenses/by-nc/4.0
A prenuptial agreement is a formal contract by which future spouses regulate property-legal relations, deviating from the legal regime of property. Under the influence of the media and cinematography, there is a prejudice in the public that a prenuptial agreement is necessary only when the financial status of the future spouses is drastically different and that the proposal of one of the (future) spouses to conclude a prenuptial agreement is a sign of disrespect for the other contracting party.
Copyright (c) 2023 Mane Narančić (Author) https://creativecommons.org/licenses/by-nc/4.0
EVENT TOURISM AS A BRANDING FUNCTION OF STATES AND NATIONS
Event tourism is becoming an increasingly popular way of promoting country branding. Countries that successfully host major international events can significantly improve their image and attract more visitors over time. Events such as the Olympics, the FIFA World Cup and the Commonwealth Games have long been used as a means of raising the profile of the countries that host them. These events help promote a range of social, economic and environmental benefits of the host country, thereby creating a positive image of the country in the minds of people around the world.
Copyright (c) 2023 Dejan Dašić (Author) https://creativecommons.org/licenses/by-nc/4.0
EMPLOYEE MOTIVATION AND AWARD SYSTEM IN THE FUNCTION OF PERFORMANCE AND IMPROVEMENT OF BUSINESS IN COMPANIES ON THE EXAMPLE OF FINANCIAL COMPANY
In a time of rapid change and challenges, fierce competition in the market, technological progress, globalization, demographic change, companies are required to build their business on the basis of human resources while in a constant struggle for survival and development. Through their actions, employees as an intellectually gifted species and a resource of crucial importance for existence and for all organizational activities, strive to mobilize all resources. Without investing in them, through education and strengthening their motivation, the company can only achieve short-term business results. The aim of this paper is to point out the importance of continuous motivation through the system of rewarding and educating employees as the key to the success of efficient and effective business, high productivity and added value for both the company and employees. An example of good business practice from a large financial company will be presented. The subject of the paper is based on the importance of motivation for personal satisfaction of employees, their behavior, individual performance, and overall success of the organization in achieving goals, with an adequate reward system and the application of QLW new reward model.
Copyright (c) 2023 Leposava Jovanović, Mirjana Božović-Stošić, Saša Ivanov (Author) https://creativecommons.org/licenses/by-nc/4.0
UTICAJ INVESTICIJA IZ KINE NA PRIVREDNI RAST SRBIJE
Investicije su jedan od ključnih fakora privrednog rasta zemalja u razvoju kakva je i Srbija. U ovom radu je izvršena kvantifikacija uticaja investicija iz Kine na privredni rast Srbije. Dokazano je da u Republici Srbiji investicije utiču na rast BDP, ali želimo da predvidimo šta će biti sa BDP-om ako povećamo investicije iz Kine. Korelacionoregresiona analiza potvrdila je pozitivnu korelaciju između navedenih varijabli. Bitno je utvrditi i strukturu investicija, odnosno njihovu efikasnost jer stopa rasta zavisi i od toga. S toga se u radu daje odgovor na pitanje da li je Srbija ostvarila visoku stopu rasta zbog visokog udjela investicija u BDP ili zbog efikasnih investicija? Rezultati ovog istraživanja ponudiće set smjernica za izbor što efikasnijih investicija iz Kine. I na kraju, stečene empirijske spoznaje služe i kao relevantna osnova za definisanje alternativnih izvora investiranja i planiranje nove razvojne politike ne samo za Srbiju već i zemlje u regionu.
Copyright (c) 2023 Aleksandar Đukić, Višnja Kojić (Author) https://creativecommons.org/licenses/by-nc/4.0
PREREQUISITES OF THE ANALYSIS OF THE LOCATION OF TRANSPORTATION SYSTEMS FOR THE FORMATION OF ACCESS TO THE QUALITY OF SERVICES
Problems in choosing a system of locations for providing services, starting from the same services and the importance of locations in the service system, then the factors that influence the decision on the location, appropriate models for their determination and locating service systems in traffic are crucial parts of this kind of view in the form . economic and statistical aspects of the study of the choice of the location of the system for providing services.
Copyright (c) 2023 Milan Stanković, Gruja Kostadinović (Author) https://creativecommons.org/licenses/by-nc/4.0
ECONOMIC PROFITABILITY OF APPLICATION OF CLEAN TECHNOLOGIES IN PRODUCTION
The rapid development of new technologies of the 21st century has developed an increased human need for energy. It is necessary to develop new and improve existing facilities in order to achieve higher energy capacities. The research aims to show to what extent the application of modern methods in production has an impact on the energy efficiency of production processes. Companies are increasingly introducing energy policy into their operations. The task of this research is to confirm or refute the assumption from which the research work was started. There is a positive attitude towards the profitability of applying clean technologies in production. In addition to being ecological, the use of alternative energy sources also has economic significance. The social standard conditions growth for energy production. Their policy is based on the construction of facilities based on alternative energy sources, with the use of resources in the most efficient way. It is considered necessary to engage the domestic economy and research institutions through demonstration projects in order to increase the economic profitability of the application of clean technologies in production processes.
Copyright (c) 2023 Aleksandra Kovačević (Author) https://creativecommons.org/licenses/by-nc/4.0
THE IMPORTANCE OF HOLISTIC MARKETING MANAGEMENT IN THE DEVELOPMENT OF CITIES AND MUNICIPALITIES
The locality or place may be the same as the branded product, service, person, company, event. A locality or place may be the same as a branded product, service, person, company, event. Very few municipalities and cities are perceived as a brand in a particular context. The subject of this paper is to understand the theoretical bases of the destination marketing concept. The aim is to point out the importance of the concept of holistic marketing in the development of destinations, because the image is considered one of the key factors in the decision of tourists which destination to visit, its importance in the tourism industry is huge. Therefore, all tourist developed countries and those that are trying to become ones are very careful about improving their image.
Copyright (c) 2023 Goran Jeličić, Minja Vlajković (Author) https://creativecommons.org/licenses/by-nc/4.0
ANALYSIS OF THE STATE OF GREEN PUBLIC PROCUREMENT: THE CASE OF SERBIA AND CROATIA
Public procurement can be considered a key tool for promoting green growth. Its role and significance have significantly changed, acquiring specific characteristics. The aim of this paper is to present the concept of green public procurement to the scientific and professional community as a tool for improving business performance, reducing pollution, and protecting the environment. The study analyzes the definitions of this concept, its application, and presents examples of sustainable practices in Croatia and Serbia. The results of the research show that the models implemented by European Union countries can be successfully applied in Serbia as well, but there is a need to raise ecological awareness and motivate the business community to apply green criteria in public procurement processes, which account for approximately 10% of Serbia’s gross domestic product.
Copyright (c) 2024 Andreja Todorović, Andrija Popović, Snežana Colić (Author) https://creativecommons.org/licenses/by-nc/4.0
PUBLIC MANAGEMENT AND MODERNIZATION OF THE PUBLIC SECTOR
The subject of research in the paper is the analysis of the current state of the public sector of the Republic of Serbia, with a special focus on its reform and modernization. Respecting the generally accepted defini- tions of the public sector of international financial institutions, the analysis method was applied in the pa- per. There is almost a consensus that rapid radical reforms of this sector are necessary. The fact that in the public sector of Serbia (especially in public companies, eg EPS) there is an excessive number of employ- ees who, regardless of the achieved results, have high salaries is often highlighted. Although the problem of the constitution and functioning of the public sector has been apostrophized for many years as one of the key problems of our economy, so far much has been done to rationalize and improve its efficiency, but further reforms and modernization of the public sector are needed, so that its users were even more sati- sfied. We have witnessed that there are still a lot of omissions, unresolved problems, both for objective and subjective reasons. Only since 2015. under the influence of the International Monetary Fund, they began more intensive activities on the rationalization of state administration, increasing efficiency, achieving savings, and restructuring companies under state control. This is an extremely complex issue and a very current problem for Serbia, considering that the too large and inefficient public sector is considered one of the main obstacles to the recovery of state finances and more dynamic economic development.
Copyright (c) 2024 Slobodan Mladenović (Author) https://creativecommons.org/licenses/by-nc/4.0