CULTURAL TOURISM AND ITS IMPACT ON THE ECONOMIC DEVELOPMENT OF LOCAL COMMUNITIES
Keywords:
Cultural tourism, Branding, Economic Development, Selective Forms of TourismAbstract
The paper examines the relationship between tourism and the economic development of a country, with a particular focus on one specific form of tourism: cultural tourism. Tourism represents an important source of income and a significant factor in economic stability as it contributes to increasing foreign exchange inflow and creating new jobs. Countries, as brand carriers, have become aware that it is no longer sufficient to invest only in the development of individual tourist destinations, such as those related to coastal tourism, metropolises, ski resorts, or spas. For the modern tourist, the entire country must be presented as a tourist destination, and cultural tourism emerges as the best option. This shift has been influenced by changes in habits, desires, and needs of tourists, who now seek diverse vacation experiences as society evolves.
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